IPL (Intense Pulsed Light) technology targets the melanin in your hair follicles using pulses of light. The light energy converts to heat, which disables the hair follicle and slows regrowth over time.

Most users see noticeable hair reduction after 4 weeks of consistent use. For best results, use every 2 weeks for the first 12 weeks, then monthly for maintenance.

Most people describe it as a warm pulse or a light snap against the skin rather than pain. SELORIA's built-in ice cooling chills the skin before each flash, which makes treatments considerably more comfortable than waxing or salon laser. Sensitive areas like the bikini line and upper lip can feel warmer — start on the lowest energy level and work up as your skin adjusts.

SELORIA is safe to use on legs, underarms, arms, bikini line, face, chest, and back.

A full body session takes approximately 15 minutes.

SELORIA works best on light to medium skin tones with dark hair. It is not recommended for very dark skin tones (Fitzpatrick V-VI), or for very light, blonde, grey or red hair — IPL works by targeting the pigment in the hair, so there needs to be enough contrast between your hair and your skin.

Please don't use the device if you are pregnant or breastfeeding, have a history of skin cancer or precancerous lesions, are taking medication that makes you sensitive to light, or have epilepsy triggered by flashing light. Avoid using it on sunburnt or freshly tanned skin, or after recent sunbed use, and do not flash directly over tattoos, dark moles, permanent make-up or broken skin. If you have a medical condition or are unsure whether IPL is suitable for you, please check with your GP or a qualified clinician first.

The device delivers up to 990,000 flashes — enough for years of treatments.

Yes, shave the treatment area before each session for best results.

No. There are no replacement cartridges, refills or subscriptions to buy. You pay once for the device and that's it — which is exactly what makes it work out cheaper than a course of salon sessions.

We offer a 30-day money back guarantee. If you're not satisfied, contact us and we'll make it right.